A campaign for COVERGIRL’S new Exhibitionist lipsticks.
We collaborated with Issa for this spot, putting her in a car with her four best friends (who inspired the characters on Insecure) for a night out in LA, talking lipstick shades while shading each other. While some of the spot was scripted, much of what made it into the final edit was improvised.
It’s a simple setup, but a breakthrough piece in many ways. It’s four dark-skinned black women starring in a beauty commercial, being true to who they are, for two minutes. A true departure from traditional makeup advertising.
Executive Creative Director: Alexander Nowak
ACD/Copywriter: Henry Kember
Senior Art Director: Neil MacLean
Copywriter: Hannah Park
Art Director: Gemma Slack
Executive Producer, Film: Mike Hasinoff
Director: Kim Gehrig
DOP: Stuart Winecoff
Editor: Jono Griffith @ Work Editorial
Post Production: MPC NY
Colorist: Simon Bourne
Sound Design: Barking Owl