"The idea had been floating around for a while, but not in its current form. The inspiration goes back to CoverGirl's 'I Am What I Make Up' platform which rests on largely on both inclusivity and a celebration individuality in beauty. It was less about 'let's get a woman with vitiligo' and more of 'what are beauty stories that aren't being told?'" said Washington.
Deanna is the company’s first spokesmodel with vitiligo, and Neil MacLean, senior art director at Droga5 said that because she wasn't playing a role, "honesty was a crucial part of the story, and we knew she had that from the moment we spoke with her."
Executive Creative Director: Alex Nowak
Creative Director: Shannon Washington
Senior Art Director: Neil MacLean
Executive Producer: Mike Hasinoff
Producer: Isabella Lebovitz
Associate Producer: Jake Herman
Editorial: Miky Wolf @ Final Cut
Model: Amy Deanna