“The Future is Built in…” is a multi-city and social project that highlights Black owned businesses. The project asks the viewer to acknowledge that the history, culture, and soul of America was built by Black people and that our future will be no different. We created out of home, digital, and social assets to encourage viewers to shop these businesses, all assets drove traffic to a shoppable landing page on Square.com where each business had featured pieces for sale.
Campaign photography by Diwang Valdez in Atlanta and Akilah Townsend in Chicago. Typeface by Vocal Type Co.
GCD: Eileen Tjan
Art Direction: Neil MacLean, Kate Doyle
Copywriting: Jonathan Skale
Design: Ashley Corcoran
, Philippe Gauthier
Photo Art Direction: Amy Feitelberg
Program Manager: Alex Sirjani
Production: Michelle Mintz
Brand Strategy: Dushane Ramsey, Kellie Spano
Brand Marketing Manager: Dana Walsh
Head of Social: Nick Dimichino