No one ever changed the world by doing what they were told.
Because the next big thing is never what you expect,
Visionaries don’t look back
And critics don’t make shit.
We are artists,
And no one can tell us what to do.
Not record labels, not tribes, not industry expectations.
We all belong to music:
Artists, fans, everyone.
And that’s why we’ll always be
AGAINST THE CURRENT
Proposed campaign for the music-streaming service Tidal.
Role: Art Direction, Design
Copywriter: Tim Glebocki
Art Director: Mischa Retman