The Greatest Interception Ever.
How does Volvo compete with the other car brands and millions spent on commercials during the Super Bowl? We don’t. We steal it.
It was called the Greatest Interception Ever. Their commercials gave you a chance to win a Volvo XC60 for someone you love just by tweeting their name to Volvo during any car commercial.
With up to 2,000 tweets per minute every time their commercials aired, we changed the Super Bowl conversation from one :30 second roar to an ongoing conversation about Volvo that lasted the entire game. We were the only car company to trend both nationally and globally and the XC60 had a 70% sales growth in the month following the game.
CANNES LIONS GRAND PRIX WINNER - DIRECT
Role: Art Direction (Cannes Case Study), Design